Juiced

This case study explores our implemented content curation strategies and results for our client, Juiced, a software company specializing in helping businesses and individuals generate side income through online buying and selling.

Like many startups in the competitive SAAS landscape, Juiced faced challenges in rapidly growing their user base and establishing brand authority. However, by partnering with Valiant to implement an innovative content curation strategy, they achieved remarkable outcomes, notably:

• 400,000+ Instagram followers gained

• 2 years of explosive growth

• Significant increase in app downloads and user engagement

But the success didn't end there. There was a notable improvement in overall performance, including:

• Enhanced brand perception as a leading voice in online reselling

• Increased user retention and reduced cancellation rates

• Strengthened position as a go-to solution for aspiring online resellers

Defining the Project's Parameters

Juiced, despite its innovative solution for online resellers, faced significant challenges in communicating its value proposition and attracting users. They approached Valiant with clear objectives:

1. Rapidly grow their social media presence, particularly on Instagram

2. Increase app downloads and user engagement

3. Establish Juiced as a thought leader in the online reselling space

4. Address the main pain point of their target audience: the perception that reselling is not lucrative enough for the time invested

Our solution: A comprehensive content curation strategy designed to drive engagement, attract new followers, and position Juiced as the go-to expert in profitable online reselling.

The formula:

• Professional brand page management

• Strategically curated content calendar

• 15 pieces of repurposed content (memes/videos) per month

• Content editing for maximum reach

• Focus on addressing key pain points of the target audience

IMPLEMENTATION OF THE CONTENT CURATION STRATEGY

The Process

We developed a meticulous content curation process to address different aspects of Juiced's growth:

1. Content Calendar Management:

   • Developing a consistent posting schedule

   • Planning content themes and topics in advance

   • Ensuring a balance between educational content, success stories, and engaging memes/videos

2. Professional Brand Page Management:

   • Leveraging over 5 years of experience in managing brand pages

   • Implementing best practices for community engagement

   • Monitoring trends in the online reselling industry

3. Content Repurposing:

   • Selecting 15 high-performing pieces of content (memes/videos) monthly

   • Adapting content to fit Juiced's brand voice and style

   • Optimizing content for Instagram's algorithm

4. Content Editing:

   • Refining visuals for maximum impact

   • Crafting engaging captions that highlight Juiced's unique value proposition

   • Incorporating relevant hashtags for increased discoverability

The Content Strategy

Our content strategy focused on providing value while establishing Juiced as an authority in online reselling:

1. Expert Tips and Tutorials: Sharing insights on finding profitable inventory and efficient listing strategies

2. Success Stories: Highlighting users who have successfully increased their income using Juiced

3. Product Features: Showcasing how Juiced's app automates and streamlines the reselling process

4. Industry Trends: Keeping followers informed about the latest developments in online marketplaces

5. Engaging Memes and Videos: Using humor and relatability to connect with the target audience

RESULTS & TAKEAWAYS

The content curation strategy implemented by Valiant for Juiced yielded impressive results:

• Over 400,000 Instagram followers gained: A testament to the strategy's effectiveness in attracting and retaining audience

• 2 years of explosive growth: Demonstrating the power of consistent, high-quality content

• Significant increase in app downloads: Directly translating social media success into business growth

Results Before Valiant

Prior to engaging Valiant, Juiced was:

• Struggling to communicate its value proposition effectively

• Facing high cancellation rates due to user frustration

• Lacking a significant social media presence

• Unable to reach and engage their target audience at scale

Results After Valiant

After implementing our comprehensive content curation strategy:

• Massive Audience Growth: From a relatively unknown brand to over 400,000 Instagram followers

• Improved User Retention: Addressed key pain points through educational content, reducing cancellation rates

• Enhanced Brand Authority: Established as a leading voice in the online reselling space

• Increased App Downloads: Significant growth in user base directly attributed to social media strategy

• Engaged Community: Built a thriving community of aspiring and successful online resellers

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