Dropsgg

This case study explores our implemented content curation strategies and results for our client, Drops.gg, a prominent fashion community focused on streetwear brands.

Like many social media-based businesses, Drops.gg faced challenges in consistently growing their audience and maintaining engagement. However, by partnering with Valiant to refine and amplify their content curation strategy, they achieved significant outcomes, notably:

• 523,000+ followers amassed

• 8 years of continuous community growth

• Expanded focus from Supreme to multiple clothing brands

But the success didn't end there. There was a notable improvement in overall performance, including:

• Increased engagement rates

• Enhanced brand perception as a leading voice in streetwear fashion

• Strengthened position as a go-to source for Supreme and other clothing brands' information

Today, we'll share the step-by-step process of how we achieved this, so you can recreate these outcomes in your own social media campaigns.

Defining the Project's Parameters

Drops.gg, despite its strong start as a Supreme fan page on Twitter, faced challenges in scaling its audience and diversifying its content. They approached Valiant with clear objectives:

1. Expand beyond Supreme to cover other streetwear brands

2. Grow their follower base significantly

3. Maintain high engagement rates despite rapid growth

4. Establish themselves as a leading voice in streetwear fashion

Our solution: A comprehensive content curation strategy designed to drive engagement, attract new followers, and position Drops.gg as an authority in the streetwear space.

The formula:

• Professional brand page management

• Carefully curated content calendar

• 15 pieces of repurposed content (memes/videos) per month

• Content editing for maximum reach

• Expansion from Twitter to Instagram

IMPLEMENTATION OF THE CONTENT CURATION STRATEGY

The Process

We developed a meticulous content curation process to address different aspects of Drops.gg's growth:

1. Content Calendar Management:

   • Developing a consistent posting schedule

   • Planning content themes and topics in advance

   • Ensuring a balance between Supreme content and other brands

2. Professional Brand Page Management:

   • Leveraging over 5 years of experience in managing brand pages

   • Implementing best practices for community engagement

   • Monitoring trends in the streetwear industry

3. Content Repurposing:

   • Selecting 15 high-performing pieces of content (memes/videos) monthly

   • Adapting content to fit Drops.gg's brand voice and style

   • Optimizing content for different platforms (Twitter and Instagram)

4. Content Editing:

   • Refining visuals for maximum impact

   • Crafting engaging captions

   • Incorporating relevant hashtags for increased discoverability

The Content Strategy

Our content strategy focused on providing value while establishing Drops.gg as a streetwear authority:

1. Brand Documentation: Detailed coverage of Supreme releases and events

2. Design Showcases: Highlighting innovative designs from various streetwear brands

3. Archival Content: Sharing rare or historical pieces from Supreme and other brands

4. Editorial Content: Writing insightful articles about trends and industry news

5. Community Engagement: Encouraging follower participation through polls, questions, and user-generated content

RESULTS & TAKEAWAYS

The content curation strategy implemented by Valiant for Drops.gg yielded impressive results:

• Over 523,000 followers gained: A testament to the strategy's effectiveness in attracting and retaining audience

• 8 years of continuous growth: Demonstrating the sustainability of our approach

• Successful expansion beyond Supreme: Establishing Drops.gg as an authority on multiple streetwear brands

Results Before Valiant

Prior to engaging Valiant, Drops.gg was:

• Primarily focused on Supreme content

• Limited to Twitter as their main platform

• Struggling to consistently grow their audience

• Lacking a structured content strategy

Results After Valiant

After implementing our comprehensive content curation strategy:

• Massive Audience Growth: From a niche Supreme fan page to over 523,000 followers

• Multi-Platform Presence: Successful expansion from Twitter to Instagram

• Diversified Content: Coverage of multiple streetwear brands while maintaining Supreme expertise

• Enhanced Brand Authority: Established as a leading voice in streetwear fashion

• Consistent Engagement: Maintained high engagement rates despite rapid growth

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