Dropsgg
This case study explores our implemented content curation strategies and results for our client, Drops.gg, a prominent fashion community focused on streetwear brands.
Like many social media-based businesses, Drops.gg faced challenges in consistently growing their audience and maintaining engagement. However, by partnering with Valiant to refine and amplify their content curation strategy, they achieved significant outcomes, notably:
523,000+ followers amassed
8 years of continuous community growth
Expanded focus from Supreme to multiple clothing brands
But the success didn't end there. There was a notable improvement in overall performance, including:
Increased engagement rates
Enhanced brand perception as a leading voice in streetwear fashion
Strengthened position as a go-to source for Supreme and other clothing brands' information
Today, we'll share the step-by-step process of how we achieved this, so you can recreate these outcomes in your own social media campaigns.
Defining the Project's Parameters
Drops.gg, despite its strong start as a Supreme fan page on Twitter, faced challenges in scaling its audience and diversifying its content. They approached Valiant with clear objectives:
Expand beyond Supreme to cover other streetwear brands
Grow their follower base significantly
Maintain high engagement rates despite rapid growth
Establish themselves as a leading voice in streetwear fashion
Our solution: A comprehensive content curation strategy designed to drive engagement, attract new followers, and position Drops.gg as an authority in the streetwear space.
The formula:
Professional brand page management
Carefully curated content calendar
15 pieces of repurposed content (memes/videos) per month
Content editing for maximum reach
Expansion from Twitter to Instagram
IMPLEMENTATION OF THE CONTENT CURATION STRATEGY
The Process
We developed a meticulous content curation process to address different aspects of Drops.gg's growth:
Content Calendar Management:
Developing a consistent posting schedule
Planning content themes and topics in advance
Ensuring a balance between Supreme content and other brands
Professional Brand Page Management:
Leveraging over 5 years of experience in managing brand pages
Implementing best practices for community engagement
Monitoring trends in the streetwear industry
Content Repurposing:
Selecting 15 high-performing pieces of content (memes/videos) monthly
Adapting content to fit Drops.gg's brand voice and style
Optimizing content for different platforms (Twitter and Instagram)
Content Editing:
Refining visuals for maximum impact
Crafting engaging captions
Incorporating relevant hashtags for increased discoverability
The Content Strategy
Our content strategy focused on providing value while establishing Drops.gg as a streetwear authority:
Brand Documentation: Detailed coverage of Supreme releases and events
Design Showcases: Highlighting innovative designs from various streetwear brands
Archival Content: Sharing rare or historical pieces from Supreme and other brands
Editorial Content: Writing insightful articles about trends and industry news
Community Engagement: Encouraging follower participation through polls, questions, and user-generated content
RESULTS & TAKEAWAYS
The content curation strategy implemented by Valiant for Drops.gg yielded impressive results:
Over 523,000 followers gained: A testament to the strategy's effectiveness in attracting and retaining audience
8 years of continuous growth: Demonstrating the sustainability of our approach
Successful expansion beyond Supreme: Establishing Drops.gg as an authority on multiple streetwear brands
Results Before Valiant
Prior to engaging Valiant, Drops.gg was:
Primarily focused on Supreme content
Limited to Twitter as their main platform
Struggling to consistently grow their audience
Lacking a structured content strategy
Results After Valiant
After implementing our comprehensive content curation strategy:
Massive Audience Growth: From a niche Supreme fan page to over 523,000 followers
Multi-Platform Presence: Successful expansion from Twitter to Instagram
Diversified Content: Coverage of multiple streetwear brands while maintaining Supreme expertise
Enhanced Brand Authority: Established as a leading voice in streetwear fashion
Consistent Engagement: Maintained high engagement rates despite rapid growth
Schedule a call to learn more about how we can help your business grow.
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