Beat The Books

Results at a Glance

• 30% increase in email open rates

• 25% boost in click-through rates

• 40% growth in member retention

• 35% increase in referrals

• 20% rise in overall revenue

Client Overview

Beat the Books is a sports picks service offering a wide variety of picks across all sports. They boast a large team of cappers providing diverse selections, along with daily tracking of results for transparency. The company also runs engaging promotions, such as giveaways for suites at sporting events.

Challenge

Beat the Books approached Valiant with a primary goal of growing their member base and improving retention. They had a substantial email list but were struggling to effectively re-engage inactive subscribers and maximize the potential of their email marketing efforts.

Our Process

1. Email Template Redesign

We revamped the existing email template with a modern, eye-catching design:

• Implemented a gradient background for visual appeal

• Created beefier emails with additional sections, including:

  • Social media follow buttons

  • Customer reviews

  • Featured picks of the day

2. Campaign Strategy Development

We developed a comprehensive email marketing strategy focused on:

a) Event-based Campaigns

• Created promotional campaigns around major sporting events and seasons

b) Winback Campaigns

• Implemented bi-monthly campaigns offering a 30% discount to inactive subscribers

c) Email Journeys

• Welcome Journey: Repurposed existing Discord channel information into a series of onboarding emails

• Cancellation Journey: Designed to create FOMO and offer a discount to departing members

• Refer-a-Friend Journey: Highlighted the 25% commission for successful referrals

• Review/Feedback Journey: Encouraged reviews with a giveaway for a free month of service

Results Before Valiant

Prior to engaging Valiant Marketing, Beat the Books was experiencing:

• Low email open rates (average 15%)

• Poor click-through rates (average 2%)

• High churn rate (30% monthly)

• Limited success with referrals (less than 5% of new sign-ups)

• Stagnant revenue growth

Results After Valiant

After implementing our email marketing strategy, Beat the Books saw significant improvements:

• Email open rates increased to 45% (30% increase)

• Click-through rates rose to 27% (25% boost)

• Member retention improved, reducing churn to 18% (40% improvement)

• Referrals accounted for 40% of new sign-ups (35% increase)

• Overall revenue grew by 20%

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