Larry's Lounge

This case study delves into how Valiant revitalized Larry's Lounge's marketing efforts, focusing on email campaigns and paid advertising, resulting in significant improvements in just two weeks.

Results at a Glance

• 2x Return on Ad Spend (ROAS) within the first two weeks

• $4,450 generated from $2,000 ad spend

• 89 conversions

• Revitalized email performance

• Reduced reliance on Twitter for growth

Client Overview

Larry's Lounge is a thriving sports betting community that offers winning plays and long-term strategies. Key features of their service include:

• Hand-selected group of expert handicappers

• Custom contests for member engagement

• Over 200 5-star reviews on Whop

• Top-ranked on Whop with over 7,000 members

• Millions of dollars made for members

• Live sessions multiple times a week with direct owner interaction

• Active, friendly chat community with a family vibe

• Coverage of NBA, NFL, NCAAF, NCAAB, MLB, NHL, Soccer, and more

Challenge

Before engaging Valiant, Larry's Lounge faced several challenges:

1. No structured paid advertising strategy

2. Poor performance of email campaigns

3. Slowing growth rate

4. Over-reliance on Twitter for customer acquisition

5. Need to be perceived as a genuine, caring community beyond monetary gains

Our Process

Valiant developed a comprehensive strategy to address Larry's Lounge's challenges:

1. White Glove Service:

   • Weekly meetings with the client

   • Detailed reporting on campaign performance

   • On-demand calls for immediate support and strategy discussions

1. Paid Advertising Strategy:

   • Budget allocation: $1,500 for X ads, $1,500 for Instagram ads

   • Platform-specific creative development:

     • X ads: Images featuring betting slips, testimonials, stats, and upcoming events

     • Instagram ads: Short-form videos and vertical images for Stories and Reels

   • Development of 5 total creatives for A/B testing

2. Ad Content Optimization:

   • Success-focused videos showcasing high-value parlays

   • Community-centric content emphasizing the family atmosphere

   • Beginner-oriented videos explaining the value proposition

   • Sports-specific content for niche audiences

   • Home run parlay videos highlighting recent wins

   • User-generated content (UGC) for authenticity

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1. Targeting Strategy:

   • Geographic focus: United States and Canada

   • Age group: 21-35

   • Interests: Sports betting, FanDuel, DraftKings, major sports leagues, parlays

   • Retargeting: Competitors' groups, account engagements, churn member list

2. Email Campaign Revitalization:

   • Revamped email strategy to complement paid advertising efforts

Results Before Valiant

Before partnering with Valiant, Larry's Lounge was experiencing:

• No structured paid advertising campaigns

• Underperforming email marketing efforts

• Slowing growth rate

• Heavy reliance on Twitter for customer acquisition

• Untapped potential in other social media platforms

Results After Valiant

After implementing Valiant's strategy, Larry's Lounge saw significant improvements in just two weeks:

1. Paid Advertising Performance:

   • 2x Return on Ad Spend (ROAS)

   • $4,450 generated from $1,000 ad spend

   • 54 conversions

2. Diversified Growth Channels:

   • Reduced reliance on Twitter

   • Successful expansion into X and Instagram advertising

3. Improved Email Performance:

   • Revitalized email campaigns complementing paid advertising efforts

4. Brand Perception:

   • Strengthened position as a genuine, caring community

   • Increased recognition of their unique value proposition

5. Community Engagement:

   • Higher engagement rates across all platforms

   • Increased participation in custom contests and live sessions

Schedule a call to learn more about how we can help your business grow.