Larry's Lounge
Last updated
Last updated
This case study delves into how Valiant revitalized Larry's Lounge's marketing efforts, focusing on email campaigns and paid advertising, resulting in significant improvements in just two weeks.
2x Return on Ad Spend (ROAS) within the first two weeks
$4,450 generated from $2,000 ad spend
89 conversions
Revitalized email performance
Reduced reliance on Twitter for growth
Larry's Lounge is a thriving sports betting community that offers winning plays and long-term strategies. Key features of their service include:
Hand-selected group of expert handicappers
Custom contests for member engagement
Over 200 5-star reviews on Whop
Top-ranked on Whop with over 7,000 members
Millions of dollars made for members
Live sessions multiple times a week with direct owner interaction
Active, friendly chat community with a family vibe
Coverage of NBA, NFL, NCAAF, NCAAB, MLB, NHL, Soccer, and more
Before engaging Valiant, Larry's Lounge faced several challenges:
No structured paid advertising strategy
Poor performance of email campaigns
Slowing growth rate
Over-reliance on Twitter for customer acquisition
Need to be perceived as a genuine, caring community beyond monetary gains
Valiant developed a comprehensive strategy to address Larry's Lounge's challenges:
White Glove Service:
Weekly meetings with the client
Detailed reporting on campaign performance
On-demand calls for immediate support and strategy discussions
Paid Advertising Strategy:
Budget allocation: $1,500 for X ads, $1,500 for Instagram ads
Platform-specific creative development:
X ads: Images featuring betting slips, testimonials, stats, and upcoming events
Instagram ads: Short-form videos and vertical images for Stories and Reels
Development of 5 total creatives for A/B testing
Ad Content Optimization:
Success-focused videos showcasing high-value parlays
Community-centric content emphasizing the family atmosphere
Beginner-oriented videos explaining the value proposition
Sports-specific content for niche audiences
Home run parlay videos highlighting recent wins
User-generated content (UGC) for authenticity
Targeting Strategy:
Geographic focus: United States and Canada
Age group: 21-35
Interests: Sports betting, FanDuel, DraftKings, major sports leagues, parlays
Retargeting: Competitors' groups, account engagements, churn member list
Email Campaign Revitalization:
Revamped email strategy to complement paid advertising efforts
Before partnering with Valiant, Larry's Lounge was experiencing:
No structured paid advertising campaigns
Underperforming email marketing efforts
Slowing growth rate
Heavy reliance on Twitter for customer acquisition
Untapped potential in other social media platforms
After implementing Valiant's strategy, Larry's Lounge saw significant improvements in just two weeks:
Paid Advertising Performance:
2x Return on Ad Spend (ROAS)
$4,450 generated from $1,000 ad spend
54 conversions
Diversified Growth Channels:
Reduced reliance on Twitter
Successful expansion into X and Instagram advertising
Improved Email Performance:
Revitalized email campaigns complementing paid advertising efforts
Brand Perception:
Strengthened position as a genuine, caring community
Increased recognition of their unique value proposition
Community Engagement:
Higher engagement rates across all platforms
Increased participation in custom contests and live sessions
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