King Picks

Brand Evolution: King's Picks

King's Picks needed a distinctive visual identity to stand out in the competitive sports betting space—so Valiant delivered. From compelling branding to engagement-focused social assets, every element was designed for authenticity and trust. We elevated their presence with a premium design system that reinforced their position as the most inclusive yet results-driven betting community, using a bold, distinctive color palette that communicates both expertise and accessibility. The new visual identity perfectly balances King's Picks' commitment to transparency and analytical depth while appealing to their core demographic of sports betting enthusiasts.

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