Pistons Challenge
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Like many content creators in the saturated social media landscape, Pistons Challenge struggled to gain significant traction on Instagram. However, by partnering with Valiant for their content strategy and execution, they experienced a meteoric rise, notably:
3 million views from just the first 3 videos
Growth from 0 to over 140,000 followers in less than 2 months
Consistent high-quality content across their Instagram account
But the impact didn't stop there. The success of this content strategy has set the stage for continued growth, including:
Potential to reach a total of 100,000,000+ views across all platforms per month
Enhanced brand presence in the sports betting niche
Increased engagement and potential lead generation for their main business
Pistons Challenge, a well-established player in the sports betting industry, had already built a strong reputation over their four years in business. With a substantial investment of over $100,000 in the business last year and a proprietary arbitrage bot used by many groups, they had clearly demonstrated their commitment to success. However, their social media presence, particularly on Instagram, wasn't reflecting their expertise or reach.
Despite offering valuable assets such as:
Top analysts in the world (former draft makers at Draft Kings)
A proprietary arbitrage bot
An authentic and transparent approach
Good reviews and a solid reputation
Their Instagram growth had stagnated. The Client approached Valiant with a clear goal: to boost their views across all platforms to 50,000+ per month, starting with their Pistons Challenge theme page.
The formula for success:
Consistent, high-quality video content
Expert editing tailored to the sports betting niche
Compelling visuals and voiceovers
A format that have been proven to work before
Valiant's proven content optimization strategy
Although our client had attempted to create content before, their previous editors lacked understanding of the sports betting niche, resulting in poor-quality videos that failed to resonate with their target audience. We knew that to achieve their goals, a complete overhaul of their content strategy was necessary.
To elevate Piston Challenge's Instagram presence, we developed a comprehensive strategy document. This involved extensive research into the sports betting audience, competitor analysis, and identification of key content themes that would engage their viewers.
When crafting the videos for the Pistons Challenge page, we focused on:
Clear, concise explanations of sports betting concepts and picks
A challenge format that would drive engagement and shares.
Visual aids to illustrate key statistics and trends
A structure that maintained viewer interest and encouraged sharing
Recognizing the crucial role of professional editing in retaining viewer attention, we ensured:
Dynamic pacing to keep viewers engaged
Incorporation of relevant graphics and animations
Consistent branding across all videos
3 million views on first 3 videos
Over 15 million views combined
Over 140,000 followers gained in less than 2 months
Professional editing tailored to the sports betting niche
High engagement rates
Consistent, high-quality content
to learn how we can help your business grow.
