Beat The Books
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Beat the Books stands as the largest Sports Betting Education and Sports Picks Community in the world, empowering bettors with profitable strategies and expert picks. With over 400,000 combined followers across social platforms, BTB has established itself as the premier destination for sports bettors seeking an edge against sportsbooks. Their team of 10 expert handicappers provides daily picks across all major sports, delivering consistent winning strategies to a community of dedicated members.
Beat the Books needed to expand beyond their successful Twitter presence and develop Instagram and TikTok as powerful acquisition channels. The mission: diversify their social footprint, scale their community membership, and establish multi-platform dominance in the sports betting education space.
Our strategy leveraged Beat the Books' unmatched expertise and transparent winning record to cut through the noise in an oversaturated betting content market. We implemented a three-pronged approach:
Short-Form Video Domination: We created educational and entertaining short-form content specifically engineered for Instagram and TikTok, targeting sports bettors with actionable insights rather than unrealistic parlay chasing.
Multi-Channel Amplification: Utilizing Metricool, we strategically deployed content across platforms with platform-specific optimization, maximizing reach while maintaining consistent branding.
Conversion-Focused Advertising: We developed hyper-targeted Meta campaigns showcasing real member success stories and transparent results, positioning Beat the Books as the only legitimate option in a sea of questionable handicappers.
Our multi-platform strategy transformed Beat the Books' digital footprint, driving significant growth across channels:
Social Media Expansion: Grew Instagram following to 12,000 followers and established a TikTok presence with 3,000+ followers, creating new acquisition funnels
Community Growth: Increased membership signups through coordinated social media and email campaigns
Cross-Platform Engagement: Generated consistent engagement across Instagram, TikTok, and Twitter, strengthening community loyalty
Advertising Performance: Achieved 2x ROAS through strategic Meta campaigns targeting sports bettors
We transformed Beat the Books' social presence by implementing a consistent posting schedule across Instagram and TikTok. Our content strategy focused on three key pillars:
Educational Content: Breaking down betting concepts, odds analysis, and bankroll management strategies
Entertainment: Showcasing big wins, reaction videos, and sports moments that resonated with the betting community
Authority Building: Highlighting the expertise of BTB's handicappers and their winning track records
Our Meta advertising strategy targeted sports bettors with compelling video ads focused on real results. We developed multiple ad sets testing various approaches:
Success Stories: Featuring real members who found consistent success using BTB's picks
Expert Showcases: Highlighting BTB's team of professional handicappers and their specialized expertise
Educational Teasers: Offering valuable betting insights that drove users to follow BTB for more advanced strategies
We revitalized Beat the Books' email strategy with:
Win back Campaigns: Twice-monthly targeted campaigns offering 30% discounts to former members
Event-Based Promotions: Special offers tied to major sporting events, generating timely conversions
Journey Optimization: Implementing tailored user journeys for welcome sequences, cancellations, and referral programs
Our comprehensive approach delivered measurable results across all channels, establishing Beat the Books as a true multi-platform powerhouse in the sports betting education space.
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