Morris Twins (NBA Players)
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TwinsNWins is a high-level sports betting advisory service founded by former NBA stars Marcus and Markieff Morris. With over 10+ years of sports betting experience and 21+ years of professional basketball expertise, the Morris twins leveraged their insider knowledge and reputation to create a premium community for serious bettors. Starting with just 217 Discord members and $6K in monthly revenue, TwinsNWins positioned themselves as the only sports betting service backed by professional athletes who truly understand the dynamics of professional sports from the inside.
The Morris twins needed a comprehensive marketing strategy to transform their expertise and celebrity status into a thriving media empire. They aimed to dramatically scale their operation from 10-20 paying members to 3,000-10,000 members within 12 months. They wanted to position TwinsNWins as the "Barstool Sports of sports picks" and eventually recruit other professional athletes to promote their brand, creating an exclusive, high-end sports betting community with unprecedented insider access.
Our strategy centered on one undeniable advantage: authentic expertise from professional athletes who've actually played the game. We positioned TwinsNWins as the elite alternative to the countless anonymous handicappers flooding the market, leveraging the twins' NBA pedigree and proven track record to build trust and exclusivity.
We developed a multi-channel approach:
Content Powerhouse: Created a podcast featuring the Morris twins with celebrity guests and insider analysis, complemented by 40+ short-form videos monthly across platforms (Reels, Shorts, TikTok, Twitter)
Premium Positioning: Established a "cigar lounge" aesthetic that communicated exclusivity and premium value, targeting high-income bettors ($50-100K) looking for trusted, professional insights
Athlete-Centric Messaging: Developed the core message "Real Athletes, Real Picks, Real Wins" to differentiate TwinsNWins from competitors who have never stepped foot on a professional court
Complete Rebrand: Executed a comprehensive visual identity overhaul including logo, animations, and website design that elevated the brand from social media presence to legitimate sports media company
Our strategy transformed TwinsNWins from a small Discord community into a rapidly growing sports betting empire. We produced viral podcast episodes and organic short-form video resulting in 500K+ views, dramatically increasing brand awareness and member acquisition. Our rebrand and comprehensive content strategy positioned the Morris twins as legitimate sports betting authorities, leveraging their professional athlete status to create an unprecedented level of credibility in the industry. Through strategic content production and brand development, we established the foundation for TwinsNWins to achieve their ambitious revenue and membership goals.
We developed and produced the TwinsNWins podcast, creating a platform for the Morris twins to showcase their unique insights as former NBA players. Our production team handled everything from content strategy to recording, editing, and promotion.
Featured Success: 50K+ Views Episode One episode reached over 50,000 views, demonstrating the massive potential audience for athlete-driven betting content.
We created 40+ pieces of short-form video content monthly, distributed across Instagram, TikTok, Twitter, and YouTube. These videos included:
Free pick highlights
Behind-the-scenes athlete access
Educational betting content
Real member success stories
We completely reimagined the TwinsNWins brand identity, creating:
New Logo & Visual Identity
Premium, exclusive aesthetic
"Cigar lounge" vibe communicating exclusivity
Color scheme and typography that stands out in the betting space
Custom Animations
We designed and developed a premium website that effectively communicates the unique value proposition of getting sports picks from professional athletes. The site features:
Sleek, exclusive design matching the "cigar lounge" aesthetic
Clear conversion paths to different membership tiers
Seamless integration with Discord community
Mobile-optimized experience
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