Whop
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Whop is the undisputed market leader in the digital products space, processing over $1B in yearly payments with thousands of active merchants. Founded by a team of internet entrepreneurs based in Brooklyn, this billion-dollar powerhouse has built the largest online marketplace for trading and sports betting related products in the world. Whop has created a unified platform where creators can grow connections, share knowledge, and monetize their expertise—revolutionizing how digital businesses operate online.
Whop tapped Valiant to help 40+ top trading and sports betting companies on their platform re-engage past customers and acquire new ones through targeted email marketing, organic content, and paid advertising. The mission: drive high-quality subscription sign-ups at scale while maintaining exceptional engagement rates across multiple channels.
Our strategy centered on crafting highly visual, attention-grabbing content designed to cut through the noise in both the trading and sports betting verticals:
For Trading Companies:
Leveraged real-time market news, macroeconomic events, and trade highlights
Created compelling short-form video content showcasing trade challenges and expert insights
Developed community-driven events that fostered engagement and loyalty
For Sports Betting Companies:
Produced data-driven analysis of upcoming games, betting trends, and line movements
Designed visually striking email campaigns around major sporting events
Integrated expert insights and betting challenges to drive conversion and retention
We executed this dual-vertical approach through three primary channels:
Targeted Email Marketing: High-converting campaigns that leveraged market insights and betting opportunities
Organic Social Content: Trend-focused content that positioned companies as industry authorities
Performance-Driven Paid Ads: Data-backed campaigns targeting high-intent users across platforms
Since partnering with Whop in September 2022, our comprehensive marketing strategy has delivered exceptional results across both verticals:
$22.4M+ Revenue Generated for Whop's top trading and sports betting companies
80K+ Subscription Sign-ups driven to premier businesses including American Dream Trading, Wealth Group, Stock Talk, Gold Boys, Beat The Books, and Goat Sports
Hundreds of Thousands in transaction fees generated for Whop
Increased Merchant Acquisition as more trading and betting businesses joined the platform
Enhanced Merchant Retention through exclusive Valiant marketing perks
Our email marketing campaigns combined striking visuals with compelling copy to drive engagement. We created customized templates for each vertical:
Trading Emails: Market analysis, technical indicators, and upcoming economic events
Betting Emails: Game predictions, value picks, and parlay opportunities
Short-form video became our conversion powerhouse, with attention-grabbing content tailored to each vertical:
Trading Videos: Real-time analysis, chart breakdowns, and trade execution strategies
Betting Videos: Pre-game analysis, live betting opportunities, and winning pick revelations
Our targeted ad campaigns delivered exceptional ROAS by focusing on high-intent users:
Trading Ads: Targeted investment-minded individuals with sophisticated financial messaging
Sports Betting Ads: Leveraged seasonal sporting events and betting promotions
We fostered engagement through community-driven content and events:
Trading Communities: Expert Q&As, market outlook discussions, and trading challenges
Betting Communities: Pick competitions, sports analysis forums, and betting strategy sessions
"Has been awesome working with these guys so far! Great communication and always willing to hop on a call. Only positive things to say and excited for the future."
Cameron Co-founder & Chief Growth Officer at Whop
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