Elite Trader Funding
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Elite Trader Funding stands at the forefront of the proprietary trading firm industry, offering traders the chance to prove their skills and secure funding without risking their own capital. Founded by three seasoned professionals with over 40+ years of combined trading experience, ETF brings elite-level credibility backed by a CFA Charterholder, advanced degrees in Economics, and 15+ years in Banking and Commodities. With 30,000+ active traders trusting their platform and $6M+ in simulated payouts since inception, ETF has rapidly established itself as a premium player in the competitive prop firm landscape.
Elite Trader Funding needed a full marketing reset, from email to advertising. The mission: scale revenue and acquire customers, fast. With ambitious targets to grow paying customers, ETF needed a partner who could elevate their brand presence while driving measurable, bottom-line results. They wanted to build an integrated ecosystem of marketing channels working in tandem, create a more advanced conversion funnel, reduce their churn rate, and position themselves as a household name alongside established prop firms such as Topstep and Apex Trader Funding.
Our strategy centered on one undeniable truth: the prop firm space is flooded with sketchy players. We positioned ETF as the only trusted choice, flipping competitor reputations to our advantage. Through X.com, TIkTok, Meta and YouTube Ads, we laser-targeted lookalike audiences, hitting them with hard-hitting short-form video ads that exposed industry pain points and drove high-intent conversions.
We built a comprehensive marketing ecosystem that emphasized ETF's unique selling propositions:
90% profit split versus competitors' 80%
Superior customer care with 24/7 support
Transparent rules and high standards
Full suite of trading offerings across multiple platforms
Our approach wasn't just about driving traffic—we created a precision-engineered funnel that captured, nurtured, and converted leads at every stage while consistently reinforcing ETF's premium brand positioning.
Our strategy catapulted Elite Trader Funding's growth, scaling them to a significant add in MRR since August 2024 with an impressive ROAS across Google, TikTok, Meta, and X.com ads. Ads and email marketing now generate strong 6-figures in new customer revenues per month. Beyond customer growth, we revamped their branding, website, email, and social design—transforming their entire digital presence.
Platform-Specific Return-on-ad-spend (ROAS):
Google Ads: 8x ROAS
TikTok Ads: 3x ROAS
X Ads: 4x ROAS
Elite Trader Funding's brand needed a visual edge—so we delivered. From sleek branding to a high-converting website, every detail was built for impact. We elevated their presence with premium design elements that reinforced their position as the "Rolex of trading," using a sophisticated black, white, gray, and green color palette that exudes trust and excellence.
We completely revamped ETF's digital presence with a new high-converting website featuring:
Clear conversion paths
Streamlined user experience
Prominent display of key differentiators
Integrated testimonials and social proof
Optimized pricing presentation
Our team created a compelling Video Sales Letter that speaks directly to traders' pain points while positioning ETF as the premium solution. This strategic asset has become a cornerstone of their conversion strategy.
We developed and executed high-performing ad campaigns across multiple platforms, each tailored to the specific audience and platform dynamics:
Google Ads: Targeted high-intent keywords with precise messaging, competitor keyword campaigns, and niche-specific terms that drove 8x ROAS
X.com: Leveraged the platform's trading community with shareable content targeting trading personalities and communities
TikTok: Created scroll-stopping short-form videos that resonated with traders across experience levels
Meta: Developed specialized retargeting campaigns with advanced lookalike audiences built from ETF's substantial email list
We rebuilt ETF's email marketing program from the ground up, leveraging their 22K email list to create a revenue-generating machine that now delivers 6-figures in monthly revenue re-activation:
Strategic Segmentation: Tailored messaging based on trader experience, purchase history, and engagement patterns
Sophisticated Automations: Implemented 8+ customer journeys including welcome sequences, education tracks, abandoned cart recovery, and win-back campaigns
Retention Campaigns: Targeted initiatives to reduce their 8-20% churn rate
Flash Sale Promotions: Precision-timed limited offers that drove rapid revenue spikes
Each email was meticulously crafted with high-impact visuals, compelling messaging, and clear CTAs that reinforced ETF's premium positioning.
"Valiant has set the bar extremely high. Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights. It is very impressive and reassuring to know that Valiant not only will match the passion, energy, and intensity you have for your brand, but will exceed it and challenge everyone to maintain very high standards when it comes to execution."
Jason, Operations Manager at Elite Trader Funding
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