Gold Boys

How Gold Boys Scaled Paying Members & Dominated the Sports Betting Space

Business

Gold Boys is the ultimate sports betting community, recognized by ESPN, NY Post, and major sports media outlets. Founded by veteran bettor JD, Gold Boys has quickly grown into a thriving community of thousands of paying members, providing expert sports picks, education, and a vibrant community experience. The brand generates impressive revenue and is a household name in sports betting.

Their Goals

Gold Boys aimed to expand rapidly beyond their existing Discord-centric audience and scale their subscriber base. They needed to drive significant brand awareness, convert traffic efficiently, and capture a broader audience through targeted, high-impact content and advertising.

Our Strategy

We recognized that Gold Boys had unparalleled potential to dominate the space with their authentic community and proven track record. Our strategy leveraged the power of highly engaging long-form video content, strategic paid advertising across Meta and Google, and hyper-effective email marketing to reignite past subscribers.

We crafted compelling video ads, focusing on beginner pain points, sportsbook-specific promotions, and genuine community interactions that highlighted member success stories. Our email campaigns were carefully designed to recapture churned members with irresistible win-back offers, and consistently spotlighted winning streaks, member testimonials, and clear pathways to conversion.

Results

The comprehensive content-driven strategy propelled Gold Boys' explosive growth:

• Revenue: Increased MRR and firmly posited Gold Boys as an industry leader.

• ROI on Advertising: Achieved a remarkable 2x ROAS across Meta and Google ads, dramatically outperforming initial projections.

• Email Marketing: Successfully re-engaged thousands of churned members through targeted campaigns, adding significant incremental revenue.

Our Work

Precision Paid Advertising

Executed meticulously targeted advertising campaigns on Meta and Google, focused on capturing sports betting enthusiasts across legal U.S. states. Campaigns strategically leveraged lookalike audiences from Gold Boys' extensive user lists and retargeted highly engaged social followers.

High-Converting Email Campaigns

Launched sophisticated email marketing campaigns, notably 'win-back' promotions and hot-streak notifications, achieving industry-leading open and conversion rates.

Branding & Community Enhancement

Revamped Gold Boys' branding with sleek, modern visuals, including refreshed banners, promotional materials, and a new landing page, improving overall conversion rates significantly.

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