Gold Boys
Last updated
Was this helpful?
Last updated
Was this helpful?
Gold Boys is the ultimate sports betting community, recognized by ESPN, NY Post, and major sports media outlets. Founded by veteran bettor JD, Gold Boys has quickly grown into a thriving community of over 25,000 paying members, providing expert sports picks, education, and a vibrant community experience. The brand currently generates an impressive monthly recurring revenue (MRR) of over $700,000 in peak seasons, establishing itself as a household name in sports betting.
Gold Boys aimed to expand rapidly beyond their existing Discord-centric audience and scale their subscriber base from 8,134 to over 12,000 active members, ultimately targeting an ambitious growth to $2 million in monthly revenue. They needed to drive significant brand awareness, convert traffic efficiently, and capture a broader audience through targeted, high-impact content and advertising.
We recognized that Gold Boys had unparalleled potential to dominate the space with their authentic community and proven track record. Our strategy leveraged the power of highly engaging long-form video content, strategic paid advertising across Meta and Google, and hyper-effective email marketing to reignite past subscribers.
We crafted compelling video ads, focusing on beginner pain points, sportsbook-specific promotions, and genuine community interactions that highlighted member success stories. Our email campaigns were carefully designed to recapture churned members with irresistible win-back offers, and consistently spotlighted winning streaks, member testimonials, and clear pathways to conversion.
The comprehensive content-driven strategy propelled Gold Boys' explosive growth:
Subscriber growth: Scaled from 8,134 members to over 25,000 active, paying members within months.
Revenue: Increased MRR to over $700,000 during peak seasons, firmly positioning Gold Boys as an industry leader.
ROI on Advertising: Achieved a remarkable 9.2x ROAS across Meta and Google ads, dramatically outperforming initial projections.
Email Marketing: Successfully re-engaged over 10,000 churned members through targeted campaigns, adding significant incremental revenue.
Produced engaging, informative videos designed specifically to capture and retain new bettors, focusing on education and excitement. These videos regularly attracted hundreds of thousands of views across platforms.
Executed meticulously targeted advertising campaigns on Meta and Google, focused on capturing sports betting enthusiasts across legal U.S. states. Campaigns strategically leveraged lookalike audiences from Gold Boys' extensive user lists and retargeted highly engaged social followers.
Launched sophisticated email marketing campaigns, notably 'win-back' promotions and hot-streak notifications, achieving industry-leading open and conversion rates.
Revamped Gold Boys' branding with sleek, modern visuals, including refreshed banners, promotional materials, and a new landing page, improving overall conversion rates significantly.
Book a call to learn how we can help your business grow.
