Official Picks

This case study explores how Valiant transformed the online presence and revenue of Official Picks, a sports betting tips service.

Within this case study, we delve into our implemented strategies and results for Official Picks from their initial engagement with Valiant to just one week after implementation. The results were nothing short of extraordinary:

• 16.3% increase in Monthly Recurring Revenue (MRR)

• Significant growth in social media engagement and conversions

Defining the Project's Parameters

Client Overview

Official Picks is a sports betting tips service that provides daily official picks with comprehensive statistics and explanations for various sports, including NBA, NHL, NFL, MLB, MLS, and E-SPORTS. They offer 24/7 props, expert cappers, and bankroll management insights. With a strong, active community and over 1,200 positive reviews on Whop, Official Picks had a solid foundation but was struggling to convert their social media views into paying customers.

Challenge

Despite having over a 1,000 paying members and over $40,000 in Monthly Recurring Revenue (MRR), Official Picks faced several challenges:

1. High view counts on social media content but low conversion rates

2. Poor video editing quality

3. Subpar audio in their content

4. Limited marketing channels (relying solely on TikTok)

5. Desire to grow the business to the next level

6. Need to stabilize operations over the next two months

Our Process

To address these challenges, Valiant Marketing Agency developed a comprehensive strategy:

1. Content Optimization: We revamped their video content, improving editing quality and audio to enhance viewer engagement.

2. Multi-Channel Approach: Expanded beyond TikTok to include Instagram Reels and YouTube Shorts, creating a more diverse online presence.

3. Brand Consistency: Developed a cohesive brand image across all platforms, emphasizing the family/interactive experience and consistent winning plays.

4. Conversion Funnel Optimization: Created tailored content for each stage of the customer journey, from awareness to conversion.

Implementation of the Strategy

Content Creation

We produced 30 videos per month, distributed across Instagram Reels, TikTok, and YouTube Shorts. The content was categorized into three main styles:

1. Free Picks (1 every 2 days)

2. Reaction Videos (1 every 2 days)

3. Funny/Memes (1 every week)

Each video style was crafted to engage the audience while subtly promoting Official Picks' services.

Brand Voice and Messaging

We developed a unique brand voice that resonated with the target audience. This included creating compelling hooks, intros, and calls-to-action (CTAs) that emphasized the expertise and community aspect of Official Picks.

Results

Before Valiant

Prior to engaging with Valiant Marketing Agency, Official Picks was:

• Generating $40,000 in Monthly Recurring Revenue (MRR)

• Relying solely on TikTok for marketing

• Struggling with low conversion rates despite high view counts

• Producing content with poor editing and audio quality

BEFORE:

AFTER:

After Valiant (Within One Week)

Just one week after implementing our strategies, Official Picks saw remarkable improvements:

• MRR increased from $43,000 to $50,000 (16.3% growth)

• Significant increase in social media engagement across TikTok, Instagram Reels, and YouTube Shorts

• Improved content quality leading to higher viewer retention and conversion rates

What the founder of Official Picks has to say:

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