Juiced Bets

Like many businesses in the competitive sports betting advisory market, Juiced Bets faced challenges in expanding their reach beyond their initial Twitter-driven growth. However, instead of retreating, they chose to amplify their marketing efforts through email campaigns - a decision that yielded significant outcomes, notably:

• Over $10,000 in additional revenue generated

• 9% average click-through rate

• Substantial increase in member retention and reactivation

But it didn't end there -- success continued. There was a notable improvement in overall organic performance, including:

• Increased member engagement and participation in the Discord community

• Growth in YouTube channel subscribers and views

• Expansion into new sports markets and betting strategies

Defining the Project's Parameters

Juiced Bets, a rapidly growing sports betting advisory service, launched just 10 months ago with a focus on EV betting, particularly in esports. Despite quickly amassing a loyal following of 1.6K-1.7K paying members at $49.99 per month, they recognized the need to diversify their marketing channels beyond Twitter.

They approached Valiant with the goal of leveraging email marketing to:

1. Increase member retention

2. Re-engage lapsed subscribers

3. Educate potential customers about their unique value proposition

4. Drive conversions for their monthly and annual subscription plans

So, we produced a solution to drive interest towards them.

The formula:

• Personalized email journeys

• Targeted campaigns

• Compelling content and visuals

• A responsive audience segmentation strategy

• Thoughtfully scaled email frequency

Implementation of the Email Marketing Strategy

Although our client had never used structured email marketing before, we knew it was vital for their success. Before we began, we integrated an email marketing platform with their existing systems. This gave us a head start because we had data on subscribers, helping us create smart, targeted emails from the beginning.

The Campaigns

To engage both new and existing customers, we developed several types of email campaigns:

1. Educational Campaigns

   • Subject: "What is plus EV betting ❓"

   • Content: Explanations of betting strategies integrated with membership benefits

2. Event-Based Campaigns

   • Subject: "NBA season is starting up. Get geared up! 👐"

   • Focus: Seasonal opportunities and sport-specific insights

3. Promotional Campaigns

   • Subject: "50% off your 1st month 💸"

   • Offer: Discounts for new and returning members

4. Performance Recap Campaigns

   • Subject: "This is what you missed out on this month 👍"

   • Content: Monthly summaries of successful picks and member winnings

5. Annual Plan Campaigns

   • Subject: "Save money and upgrade to annual 🚀"

   • Focus: Encouraging monthly subscribers to switch to annual plans

The Email Journeys

We designed tailored email journeys for different user stages:

1. Welcome Journey

   • Subject: "Welcome to Juiced Bets 👋"

   • Content: Introduction to Discord server, guide to getting started, and key features overview

2. Free Trial Journey

   • Subject: "Get free access to Juiced Bets 🆓"

   • Offers: Free days for reviews, 1-month access for sportsbook referrals, and refer-a-friend bonuses

3. Cancellation Journey

   • Subject: "Rejoin Juiced Bets for 50% off your 1st month back 🏷️"

   • Focus: Highlighting missed opportunities and offering a compelling reason to return

Audience Segmentation

To reach the right people with the right message, we segmented the audience based on:

1. Subscription status (active, lapsed, potential)

2. Betting preferences (esports, traditional sports, specific leagues)

3. Engagement level (high, medium, low)

4. Past performance with Juiced Bets picks

This segmentation allowed us to deliver highly targeted and relevant content to each subscriber.

Content Strategy

We developed a content plan that balanced:

• Educational material about EV betting and strategies

• Promotional offers and discounts

• Performance recaps showcasing Juiced Bets' value

• Community highlights and success stories

Our team handled the research and content creation, ensuring a consistent flow of high-quality, engaging emails.

Results & Takeaways

In email marketing, your secret weapons are compelling content, strategic segmentation, and personalized journeys. Stick to your brand voice, create emails that provide value to customers, and you'll come out on top every time.

Results Before Valiant

Prior to engaging with Valiant, Juiced Bets:

• Relied primarily on Twitter for growth

• Had no structured email marketing strategy

• Struggled with member retention beyond the first month

• Lacked a system for re-engaging lapsed subscribers

Results After Valiant

Using our email marketing tactics, Juiced Bets' campaigns achieved significant success:

• Over $10,000 in additional revenue generated

• An impressive average click-through rate of 9%

• Increased member retention rates

• Successful reactivation of lapsed subscribers

• Growth in annual plan subscriptions

Book a call to learn how we can help your business grow.