Juiced Bets
Like many businesses in the competitive sports betting advisory market, Juiced Bets faced challenges in expanding their reach beyond their initial Twitter-driven growth. However, instead of retreating, they chose to amplify their marketing efforts through email campaigns - a decision that yielded significant outcomes, notably:
Over $10,000 in additional revenue generated
9% average click-through rate
Substantial increase in member retention and reactivation
But it didn't end there -- success continued. There was a notable improvement in overall organic performance, including:
Increased member engagement and participation in the Discord community
Growth in YouTube channel subscribers and views
Expansion into new sports markets and betting strategies
Defining the Project's Parameters
Juiced Bets, a rapidly growing sports betting advisory service, launched just 10 months ago with a focus on EV betting, particularly in esports. Despite quickly amassing a loyal following of 1.6K-1.7K paying members at $49.99 per month, they recognized the need to diversify their marketing channels beyond Twitter.
They approached Valiant with the goal of leveraging email marketing to:
Increase member retention
Re-engage lapsed subscribers
Educate potential customers about their unique value proposition
Drive conversions for their monthly and annual subscription plans
So, we produced a solution to drive interest towards them.
The formula:
Personalized email journeys
Targeted campaigns
Compelling content and visuals
A responsive audience segmentation strategy
Thoughtfully scaled email frequency
Implementation of the Email Marketing Strategy
Although our client had never used structured email marketing before, we knew it was vital for their success. Before we began, we integrated an email marketing platform with their existing systems. This gave us a head start because we had data on subscribers, helping us create smart, targeted emails from the beginning.
The Campaigns
To engage both new and existing customers, we developed several types of email campaigns:
Educational Campaigns
Subject: "What is plus EV betting ❓"
Content: Explanations of betting strategies integrated with membership benefits
Event-Based Campaigns
Subject: "NBA season is starting up. Get geared up! 👐"
Focus: Seasonal opportunities and sport-specific insights
Promotional Campaigns
Subject: "50% off your 1st month 💸"
Offer: Discounts for new and returning members
Performance Recap Campaigns
Subject: "This is what you missed out on this month 👍"
Content: Monthly summaries of successful picks and member winnings
Annual Plan Campaigns
Subject: "Save money and upgrade to annual 🚀"
Focus: Encouraging monthly subscribers to switch to annual plans
The Email Journeys
We designed tailored email journeys for different user stages:
Welcome Journey
Subject: "Welcome to Juiced Bets 👋"
Content: Introduction to Discord server, guide to getting started, and key features overview
Free Trial Journey
Subject: "Get free access to Juiced Bets 🆓"
Offers: Free days for reviews, 1-month access for sportsbook referrals, and refer-a-friend bonuses
Cancellation Journey
Subject: "Rejoin Juiced Bets for 50% off your 1st month back 🏷️"
Focus: Highlighting missed opportunities and offering a compelling reason to return
Audience Segmentation
To reach the right people with the right message, we segmented the audience based on:
Subscription status (active, lapsed, potential)
Betting preferences (esports, traditional sports, specific leagues)
Engagement level (high, medium, low)
Past performance with Juiced Bets picks
This segmentation allowed us to deliver highly targeted and relevant content to each subscriber.
Content Strategy
We developed a content plan that balanced:
Educational material about EV betting and strategies
Promotional offers and discounts
Performance recaps showcasing Juiced Bets' value
Community highlights and success stories
Our team handled the research and content creation, ensuring a consistent flow of high-quality, engaging emails.
Results & Takeaways
In email marketing, your secret weapons are compelling content, strategic segmentation, and personalized journeys. Stick to your brand voice, create emails that provide value to customers, and you'll come out on top every time.
Results Before Valiant
Prior to engaging with Valiant, Juiced Bets:
Relied primarily on Twitter for growth
Had no structured email marketing strategy
Struggled with member retention beyond the first month
Lacked a system for re-engaging lapsed subscribers
Results After Valiant
Using our email marketing tactics, Juiced Bets' campaigns achieved significant success:
Over $10,000 in additional revenue generated
An impressive average click-through rate of 9%
Increased member retention rates
Successful reactivation of lapsed subscribers
Growth in annual plan subscriptions
Schedule a call to learn more about how we can help your business grow.
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