ElitePickz

Like many content creators in the saturated social media landscape, Elietepickz struggled to gain significant traction on Instagram. However, by partnering with Valiant for their content strategy and execution, they experienced a meteoric rise, notably:

• 3 million views from just the first 3 videos

• Growth from 0 to over 140,000 followers in less than 2 months

• Consistent high-quality content across their Instagram account

But the impact didn't stop there. The success of this content strategy has set the stage for continued growth, including:

• Potential to reach a total of 10,000,000+ views across all platforms per month

• Enhanced brand presence in the sports betting niche

• Increased engagement and potential lead generation for their main business

Defining the Project's Parameters

ElitePickz, a well-established player in the sports betting industry, had already built a strong reputation over their four years in business. With a substantial investment of over $100,000 in the business last year and a proprietary arbitrage bot used by many groups, they had clearly demonstrated their commitment to success. However, their social media presence, particularly on Instagram, wasn't reflecting their expertise or reach.

Despite offering valuable assets such as:

• Top analysts in the world (former draft makers at Draft Kings)

• A proprietary arbitrage bot

• An authentic and transparent approach

• Good reviews and a solid reputation

Their Instagram growth had stagnated. The Client approached Valiant with a clear goal: to boost their views across all platforms to 50,000+ per month, starting with their Pistons Challenge theme page.

The formula for success:

• Consistent, high-quality video content

• Expert editing tailored to the sports betting niche

• Compelling visuals and voiceovers

• A format that have been proven to work before

• Valiant's proven content optimization strategy

Implementation of the Content Strategy

Although our client had attempted to create content before, their previous editors lacked understanding of the sports betting niche, resulting in poor-quality videos that failed to resonate with their target audience. We knew that to achieve their goals, a complete overhaul of their content strategy was necessary.

The Strategy

To elevate Elitepickz's Instagram presence, we developed a comprehensive strategy document. This involved extensive research into the sports betting audience, competitor analysis, and identification of key content themes that would engage their viewers.

The Process

1. Client Communication: We started working with Bill, the owner, in early January 2024, and partnered with him to help out with their content needs.

2. Content Planning: After Bill provided the idea for the Pistons Challenge theme page, we created a detailed strategy document outlining our plan of action.

3. Content Creation: We set to work producing high-quality videos that showcased ElitePickz's expertise in sports betting.

4. Editing and Voiceovers: Our team applied professional editing techniques and incorporated engaging voiceovers to enhance the viewer experience and emphasize key points.

5. Consistent Posting: We maintained a regular posting schedule to keep the audience engaged and grow the account steadily.

Breaking Down Our Approach

The Video Content

When crafting the videos for the Pistons Challenge page, we focused on:

• Clear, concise explanations of sports betting concepts and picks

• A challenge format that would drive engagement and shares.

• Visual aids to illustrate key statistics and trends

• A structure that maintained viewer interest and encouraged sharing

The Editing

Recognizing the crucial role of professional editing in retaining viewer attention, we ensured:

• Dynamic pacing to keep viewers engaged

• Incorporation of relevant graphics and animations

• Consistent branding across all videos

Results Before Valiant:

• Inconsistent view counts

• Low engagement

• Unprofessional editing

• Lack of niche-specific content understanding

Results After Valiant:

• 3 million views on first 3 videos

• Over 15 million views combined

• Over 140,000 followers gained in less than 2 months

• Professional editing tailored to the sports betting niche

• High engagement rates

• Consistent, high-quality content

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