Gold Boys

In the competitive world of sports betting, building and maintaining a loyal community is key to success. This case study explores our implemented email marketing strategies and results for our client, Gold Boys, a thriving sports betting picks community.

Like many subscription-based services, Gold Boys faced challenges in member retention and expanding their reach beyond their core audience. However, by partnering with Valiant to refine and amplify their email marketing strategy, they achieved significant outcomes, notably:

• Over $70,000 in revenue generated

• 40% average email open rates

• 8% average click-through rates

But the success didn't end there. There was a notable improvement in overall performance, including:

• Enhanced member engagement and retention

• Expanded reach to less tech-savvy audiences

• Strengthened brand loyalty and community spirit

Defining the Project's Parameters

Gold Boys, despite its strong Twitter following and vibrant Discord community, faced challenges in scaling beyond their tech-savvy user base and re-engaging past customers. They approached Valiant with clear objectives:

1. Re-engage past customers from their email list

2. Scale their reach to attract less tech-savvy audiences

3. Maintain high engagement rates while expanding their user base

4. Leverage their strong brand and community spirit in email campaigns

Our solution: A comprehensive email marketing strategy designed to drive engagement, attract new members, and reinforce Gold Boys' unique value proposition.

The formula:

• Strategically designed email campaigns (1-2 per month)

• Personalized email journeys

• Compelling content highlighting community benefits

• Targeted promotions and discounts

• Consistent brand voice across all communications

IMPLEMENTATION OF THE EMAIL MARKETING STRATEGY

The Campaigns

We developed a variety of email campaigns to address different aspects of Gold Boys' business:

1. Winback / Promotional Campaigns:

   • Highlighting what past members have been missing

   • Offering a 10% discount on the first month back

2. Hot Streak Campaigns:

   • Showcasing recent successful picks and analysis

   • Highlighting current sports coverage

3. Monthly Recap Campaigns:

   • Summarizing key Discord activities and wins

   • Reinforcing the value of membership

4. Free Play/Teaser Campaigns:

   • Offering a free pick of the day

   • Including a discount for joining if the pick is successful

The Email Journeys

We implemented several automated email journeys to enhance the member experience:

1. Welcome Journey:

   • Friendly introduction to the community

   • Step-by-step guide on getting started in Discord

   • Embedded tutorial video

   • Links to team page and other resources

2. Review Journey:

   • Encouraging reviews on Whop platform

   • Incentivizing with a giveaway entry

3. Card Decline Journey:

   • Timely notification of payment issues

   • Clear explanation of membership status

4. Cancellation Journey:

   • Offering a 15% discount to rejoin

The Content Strategy

Our email content strategy focused on highlighting Gold Boys' unique selling points:

1. Community Spirit: Emphasizing the "family atmosphere" and humor

2. Comprehensive Coverage: Showcasing the wide range of sports covered

3. Owner Involvement: Highlighting the hands-on approach of the owners

4. Entertainment Value: Promoting content across social media and Discord

5. Social Proof: Featuring positive member reviews and testimonials

RESULTS & TAKEAWAYS

The email marketing strategy implemented by Valiant for Gold Boys yielded impressive results:

• Over $70,000 in revenue generated: Directly attributable to the email marketing campaigns

• 40% average open rate: Significantly above industry standards, indicating high engagement and interest from the audience

• 8% average click-through rate: Demonstrating the effectiveness of our content and call-to-actions

Results Before Valiant

Prior to engaging Valiant, Gold Boys was:

• Primarily relying on Twitter and Discord for growth

• Struggling to re-engage past customers

• Limited in reach beyond tech-savvy audiences

• Underutilizing their email list

Results After Valiant

After implementing our comprehensive email marketing strategy:

• Increased Revenue: Over $70,000 generated through email marketing alone

• Higher Engagement: 40% open rates and 8% click-through rates indicate a more engaged audience

• Broader Reach: Successfully attracting less tech-savvy audiences

• Improved Retention: Effective re-engagement of past customers

• Enhanced Brand Loyalty: Reinforced community spirit and brand value through consistent communication

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