Yau Picks

This case study delves into our implemented strategies and results centered on Instagram growth for our client, Yaupicks, Australia's leading sports picks and analysis platform. Our client operates in the competitive B2C sports betting information sector, providing expert picks and analysis for major sports events.

Recognizing the power of visual content on Instagram, Yaupicks sought to amplify their brand presence on this platform. By partnering with Valiant, they were able to dramatically improve their Instagram content strategy and engagement, yielding significant outcomes.

Client Overview

Yaupicks is the number one picks group in Australia, specializing in providing expert sports betting analysis and predictions. Their primary goals include:

• Increasing brand presence on Instagram

• Showcasing their expertise through visually appealing content

• Engaging their audience with detailed graphic designs of recent picks and plays

• Building trust and credibility in the competitive sports betting information market

The Challenge

Prior to engaging with Valiant, Yaupicks faced several challenges in their Instagram marketing efforts:

1. Lack of consistent, high-quality visual content that effectively communicated their picks and analysis

2. Limited engagement with their Instagram audience

3. Difficulty in translating their expertise into visually appealing posts

4. Time constraints in creating detailed graphic designs for each pick and play

These issues were hindering Yaupicks' ability to effectively reach and engage their target audience on Instagram, limiting their brand growth on this crucial platform.

Our Process

To address Yaupicks' challenges and achieve their Instagram growth goals, we implemented a comprehensive strategy:

1. Content Strategy Development: We created a tailored content strategy focusing on translating Yaupicks' expert picks and analysis into visually appealing Instagram posts.

2. Custom Graphic Design: Our team of expert designers developed a series of templates and custom graphics to showcase Yaupicks' recent picks and plays in an engaging, easily digestible format.

3. Consistent Posting Schedule: We established a regular posting schedule to ensure a steady stream of fresh, relevant content for Yaupicks' followers.

4. Detailed Pick Analysis: Each post included in-depth information about the pick or play, demonstrating Yaupicks' expertise and providing value to their audience.

5. Brand Consistency: We ensured all designs aligned with Yaupicks' brand identity, reinforcing their position as Australia's leading picks group.

6. Engagement Monitoring: We closely tracked post performance and audience engagement, continually refining our approach based on data-driven insights.

7. Collaboration with Client: We maintained open lines of communication with Yaupicks, ensuring our content accurately reflected their expert analysis and picks.

Results Before Valiant

Prior to our involvement, Yaupicks' Instagram presence was underperforming:

• Inconsistent posting schedule

• Lack of visually appealing content showcasing their expertise

• Limited engagement from followers

• Difficulty in translating complex picks and analysis into Instagram-friendly content

Results After Valiant

After implementing our comprehensive Instagram content strategy, Yaupicks saw significant improvements in their Instagram performance:

• 200% increase in follower count

• 300% growth in reach and impressions

• 4x increase in website traffic from Instagram

• Establishment of Yaupicks as a visually distinctive brand in the Australian sports picks market

• Enhanced credibility and trust among their audience through consistent, high-quality content

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