Shocked

This case study dives into our work with Shocked, showcasing how Valiant's expertise in short-form video content revolutionized their online presence and community engagement.

Results at a Glance

• Top 10 ranking in the reselling category on Whop marketplace

• Significant increase in Instagram followers and engagement

• Substantial boost in community sign-ups

• Transformation from low viewership to viral content creation

Client Overview

Shocked is the #1 online entrepreneurship community, boasting over 2,000 members. They offer a comprehensive platform covering various aspects of modern entrepreneurship, including:

• Cryptocurrency insights

• Stock market analysis

• Exclusive daily deals

• Freebies and giveaways

• Retail arbitrage strategies

• Professional entrepreneurial guidance

Shocked positions itself as the gateway to hundreds of exclusive daily deals, professional guidance, and unlimited earning potential for aspiring and established entrepreneurs alike.

The Challenge

Despite having a strong value proposition and a wealth of knowledge to share, Shocked faced significant hurdles in their growth and engagement:

1. Low Viewership: Their content was struggling to gain traction, resulting in minimal views across their platforms.

2. Stagnant Growth: The community's expansion had plateaued, with new sign-ups slowing to a trickle.

3. Limited Reach: Their valuable insights weren't reaching their target audience effectively.

4. Competitive Market: Standing out in the crowded entrepreneurship space proved challenging.

Our Process

Valiant tackled these challenges head-on with a focused strategy centered on short-form video content. Here's how we approached the problem:

1. Content Audit: We thoroughly analyzed Shocked's existing content to identify strengths and areas for improvement.

2. Platform Selection: We chose Instagram as the primary platform for our short-form video strategy, leveraging its massive user base and engagement-friendly features.

3. Content Strategy Development: We crafted a comprehensive plan for creating engaging, informative, and shareable short-form videos that encapsulated Shocked's expertise.

4. Video Production: Our team worked closely with Shocked to produce high-quality, attention-grabbing videos that conveyed key entrepreneurial insights in bite-sized formats.

5. Optimization for Virality: We implemented best practices for increasing video shareability and engagement, including compelling hooks, clear value propositions, and call-to-actions.

6. Consistent Posting Schedule: We established a regular posting cadence to maintain audience engagement and leverage Instagram's algorithm.

7. Community Engagement: We actively engaged with followers, responding to comments and encouraging discussions to foster a sense of community.

8. Performance Analysis: We continuously monitored video performance, using data-driven insights to refine our strategy and content approach.

Results Before Valiant

Prior to engaging Valiant, Shocked was experiencing:

• Minimal views on their content across platforms

• Slowing growth in community membership

• Limited reach and engagement on social media

• Difficulty standing out in the competitive entrepreneurship space

Results After Valiant

The implementation of our short-form video strategy on Instagram yielded remarkable results for Shocked:

1. Explosive Growth: Shocked's Instagram following saw significant growth, with a substantial increase in followers and engagement.

2. Viral Content: Many of the short-form videos went viral, dramatically increasing Shocked's reach and visibility in the entrepreneurship community.

3. Top 10 Ranking: Shocked achieved a coveted spot in the top 10 of the reselling category on Whop, a leading marketplace for online communities and courses.

4. Increased Sign-ups: The heightened visibility and engagement translated into a surge of new community sign-ups, reinvigorating Shocked's growth.

5. Enhanced Brand Authority: The viral success of their content positioned Shocked as a go-to source for entrepreneurial insights and deals.

6. Diversified Content Strategy: The success on Instagram opened up opportunities for cross-platform content sharing, further amplifying Shocked's reach.

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