Keith Adam

This case study explores our implemented strategies and results for Keith Adam and the Endurance Group from mid-2023 to early 2024. They operate in the competitive sneaker and reselling industry, providing valuable insights and tools to their community.

While Endurance had already established a strong presence on YouTube, they sought to expand their reach across multiple platforms and dive into short-form video content. By partnering with Valiant for their content strategy and execution, they experienced significant growth and engagement across platforms, notably:

• Over 100,000 views on short-form video content across platforms

• Significant growth in followers and engagement on TikTok, Instagram, and Twitter

• Consistent, high-quality content across multiple social media channels

But the impact didn't stop there. The success of this content strategy has set the stage for continued growth, including:

• Enhanced brand awareness across multiple platforms

• Increased engagement and potential lead generation for their main business

• A seamless transition from purely entertaining content to a mix of entertainment and promotional material

Today, we'll share the step-by-step process of how we achieved this, so you can understand how Valiant's approach can transform your social media presence and content marketing strategy across multiple platforms.

Defining the Project's Parameters

Keith Adam and the Endurance Group, well-established players in the sneaker and reselling industry, had already built a strong reputation and sizeable following on YouTube. With a comprehensive suite of offerings including:

• Free @Gargantua_AIO BOT for 21 days

• Nike Sneakers EARLY Info

• Custom Monitors

• AutoCheckout Chrome Extension

• Botters University

• Diverse reselling opportunities (tickets, cards, art, NFTs, etc.)

Their YouTube channel was thriving, but they recognized the need to expand their digital footprint. The Client approached Valiant with clear goals:

1. Expand into short-form video content

2. Increase brand awareness across multiple platforms

3. Gradually transition from purely entertaining content to a mix of entertainment and promotional material

The formula for success:

• Consistent, high-quality short-form video content

• Expert editing tailored to each platform's requirements

• Strategic content distribution across multiple channels

• A responsive audience hungry for sneaker and reselling insights

• Valiant's proven multi-platform content optimization strategy

Implementation of the Content Strategy

Although our client had a strong presence on YouTube, they needed expertise in creating and distributing short-form video content across multiple platforms. We knew that to achieve their goals, a comprehensive, multi-platform content strategy was necessary.

The Strategy

To elevate The Client's presence across platforms, we developed a comprehensive marketing strategy. This involved:

1. Extensive research into trending topics in the sneaker and reselling niche

2. Platform-specific content optimization

3. Consistent cross-posting strategy

4. Gradual integration of promotional content

The Process

1. Content Planning: We conducted thorough research to identify trending topics and create a content calendar.

2. Content Creation: Our team produced high-quality, platform-optimized short-form videos showcasing The Client's expertise.

3. Editing and Optimization: We applied professional editing techniques tailored to each platform's requirements and audience preferences.

4. Multi-Platform Distribution: Using Loomly, we efficiently cross-posted content to all five of The Client's social media channels.

5. Performance Monitoring: We continuously analyzed content performance across platforms to refine our strategy.

Breaking Down Our Approach

The Video Content

When crafting short-form videos for multiple platforms, we focused on:

• Engaging, platform-specific content that resonates with each audience

• Clear, concise explanations of sneaker and reselling concepts

• Visual appeal to capture attention in crowded feeds

• Gradual integration of promotional elements as the audience grew

The Multi-Platform Strategy

Recognizing the importance of platform-specific optimization, we ensured:

• TikTok: Trend-focused, highly engaging content

• Instagram Reels: Polished, visually appealing content

• YouTube Shorts: Informative, subscriber-focused content

• Twitter: Snappy, news-focused content with eye-catching graphics

Results & Takeaways

In multi-platform content marketing, your secret weapons are platform-specific optimization, consistent posting, and gradual audience nurturing. By aligning with your brand, creating content that informs and engages your audience on each platform, and strategically integrating promotional elements, you'll see significant improvements in performance across the board.

Using these tactics, The Client achieved remarkable success:

• Over 150,000 views on short-form video content across platforms

• Significant growth in followers and engagement on TikTok, Instagram, and Twitter

• Consistent, high-quality content across multiple social media channels

• Successful expansion from YouTube into other social media verticals

This multi-platform growth has set a new standard for their social media presence and paved the way for increased brand awareness and potential conversions.

Results Before Valiant:

• Strong YouTube presence, but limited reach on other platforms

• Lack of short-form video content strategy

• Inconsistent posting across social media channels

Results After Valiant:

• Over 150,000 views on short-form video content

• Significant growth in followers and engagement across multiple platforms

• Consistent, high-quality content tailored for each platform

• Successful integration of promotional content without sacrificing engagement

Book a call to learn how we can help your business grow.