Endurance

In the fast-paced world of sneaker reselling, a strong social media presence can make all the difference in attracting and retaining members. When executed with creativity and precision, a graphic design upgrade can significantly boost engagement and, ultimately, revenue.

This case study explores our strategies and results for the graphic design upgrade we undertook for Endurance, an OG Discord group in the sneaker resell game. Endurance approached us feeling they needed an upgrade for their existing social media content.

The outcome of this project was a revamped social media presence that resulted in thousands of dollars in extra revenue. Key results included:

• Upgraded social media content across platforms

• Increased engagement rates

• Significant boost in revenue

• Enhanced brand presence in the sneaker resell community

Client Overview

Endurance operates as an established Discord group in the sneaker reselling industry. As an OG in the game, they provide valuable insights, tips, and community engagement for sneaker enthusiasts and resellers.

Challenge

Despite their established position in the sneaker resell community, Endurance faced several challenges with their social media presence:

1. Their existing social media content felt outdated and wasn't effectively engaging their audience

2. They needed to stand out in an increasingly crowded sneaker resell market

3. Their social media presence wasn't effectively converting followers into Discord members or driving revenue

4. They needed to maintain their OG status while appealing to a new generation of sneaker enthusiasts

Our Process

To address Endurance's social media content needs and create an upgrade that would drive revenue, we implemented a thorough and strategic approach:

1. Content Audit: We conducted a comprehensive review of Endurance's existing social media content across all platforms.

2. Audience Analysis: We delved into Endurance's follower demographics and engagement patterns to understand their audience better.

3. Trend Research: We analyzed current trends in sneaker culture and social media to inform our content strategy.

4. Content Strategy Development: Based on our findings, we created a new content strategy tailored to Endurance's brand and audience.

5. Content Creation and Implementation: We designed and produced a variety of new content types, implementing them across Endurance's social media platforms.

Our Work

Visual Content Upgrade

We revamped Endurance's visual content to be more appealing and on-trend:

• Created eye-catching graphics showcasing popular sneakers

• Developed a consistent visual style that reflects Endurance's OG status while feeling fresh and modern

• Designed custom templates for recurring content types

Engagement-Focused Posts

We introduced new types of posts designed to boost engagement:

• Developed interactive content like polls and quizzes about sneaker trends and history

• Created "Sneaker of the Day" features to showcase rare or popular items

• Designed "Resell Tip" graphics to provide value to followers

Story and Highlight Optimization

We optimized Endurance's use of Stories and Highlights on platforms like Instagram:

• Created engaging Story templates for recurring features

• Developed a strategy for using Stories to drive traffic to the Discord

• Organized Highlights to showcase Endurance's expertise and community

Content Calendar

We developed a comprehensive content calendar to ensure consistent, strategic posting:

• Balanced different types of content throughout the week

• Timed posts to coincide with peak engagement times

• Incorporated key dates in the sneaker world (releases, anniversaries, etc.)

Results and Impact

The social media content upgrade for Endurance resulted in a significant improvement in their online presence and bottom line. Key outcomes include:

1. Increased Engagement: Average engagement rates across platforms increased by 80%.

2. Follower Growth: Endurance saw a 200% increase in followers across their social media accounts.

3. Discord Membership Boost: The number of new Discord members joining per month increased by 30%.

4. Revenue Increase: The improved social media presence resulted in thousands of dollars in extra revenue.

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