MC Bets

This case study explores how Valiant transformed McBets' social media presence, particularly on TikTok, resulting in significant view counts and improved brand visibility.

Results at a Glance

• Over 100,000 views generated on TikTok

• Increased subscriber count to 950 (over 170 per day)

• Boosted Monthly Recurring Revenue (MRR) to around $42,000, with a goal of reaching $50,000

Client Overview

McBets is a sports betting information service that provides exclusive plays, lotto-style tickets, and builder parlays to its subscribers. They offer a community-first approach with features such as Sunday boxpool giveaways, player props cash giveaways, and transparent player sheets. Their all-in-one sports betting Discord covers a wide range of sports, including MLB, NBA, NFL, NHL, UFC, PGA, soccer, and more.

Challenge

Prior to engaging Valiant, McBets was relying solely on organic Twitter and TikTok content. While they were getting views on their TikTok videos, they struggled with:

1. Low conversion rates from views to subscriptions

2. Subpar video editing quality

3. Inconsistent brand visuals

4. Limited reach across other social media platforms

Our Process

Valiant developed a comprehensive strategy to address McBets' challenges:

1. Content Diversification: We implemented a multi-faceted content strategy including:

   • Long odds play videos (7x per week)

   • Prop or moneyline of the day videos (4x per week)

   • Promotional videos (1x per week)

2. Video Optimization: We improved the video editing quality and introduced a more authentic talking style to increase engagement.

3. Branding Consistency: We ensured all content adhered to McBets' brand guidelines for a cohesive visual identity.

4. Call-to-Action (CTA) Integration: We incorporated natural, non-abrupt CTAs to drive Discord signups without being overly promotional.

5. Content Focus: We refined each video to be concise and focused on a specific theme or topic.

Results Before Valiant

Before partnering with Valiant, McBets was experiencing:

• Inconsistent view counts on TikTok

• Low conversion rates from views to subscriptions

• Limited growth in Discord members

• Stagnant MRR

BEFORE:

AFTER:

Results After Valiant

After implementing Valiant's strategy, McBets saw significant improvements:

1. TikTok Performance:

   • Over 100,000 views generated across multiple videos

   • Examples:

     • https://www.tiktok.com/@mcbets__/video/7397480569459871022

     • https://www.tiktok.com/@mcbets__/video/7398261829543152939

2. Subscriber Growth:

   • Reached 950 subscribers

   • Averaging over 170 new subscribers per day

3. Revenue Increase:

   • MRR grew to $42,000

   • On track to reach the goal of $50,000 MRR

4. Engagement Boost:

   • Increased comments and interactions on TikTok videos

   • Higher engagement rates in the Discord community

5. Brand Awareness:

   • Improved brand recognition across social media platforms

   • Consistent visual identity leading to better brand recall

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