Eztrades
Recognizing the limitations of traditional marketing methods, EzTrades sought to expand their digital presence. By partnering with Valiant, they were able to dramatically improve their content strategy and search engine visibility, yielding significant outcomes.
Client Overview
EzTrades is a leading online trading platform and community, catering to traders of all levels. Their primary goals include:
Expanding their marketing beyond traditional methods
Increasing organic visibility for their EzAlgo.co website
Providing valuable content to their community of traders
Establishing thought leadership in the online trading space
The Challenge
Prior to engaging with Valiant, EzTrades faced several challenges in their digital marketing efforts:
Over-reliance on traditional marketing methods, limiting their reach to new potential traders
Lack of consistent, high-quality content that effectively communicated their expertise
Suboptimal website optimization, hindering their visibility in search engine results
Difficulty in standing out in the crowded online trading platform market
These issues were hindering EzTrades' ability to effectively reach and engage their target audience through digital channels, limiting their growth potential in an increasingly online-focused market.
Our Process
To address EzTrades' challenges and achieve their digital growth goals, we implemented a comprehensive strategy:
Content Strategy Development: We created a tailored content strategy focusing on topics relevant to EzTrades' audience, from beginner trading tips to advanced market analysis.
Regular Blog Writing: Our team of expert writers began producing frequent, high-quality blog posts for the EzAlgo.co website, ensuring a steady stream of valuable content for EzTrades' community.
Keyword Research and Optimization: We conducted thorough keyword research to identify opportunities for ranking improvement, incorporating these findings into our content creation process.
Technical SEO Optimization: Our team continuously optimized the EzAlgo.co website on the backend, improving site structure, speed, and overall search engine friendliness.
Content Calendar Management: We established a regular publishing schedule to maintain consistency and keep the website fresh with new content.
On-Page SEO: Each blog post was optimized for search engines, including meta descriptions, title tags, and internal linking.
Performance Monitoring: We closely tracked key metrics such as organic traffic, keyword rankings, and user engagement, continually refining our approach based on data-driven insights.
Results Before Valiant
Prior to our involvement, EzTrades' digital presence was underperforming:
Limited organic visibility in search engine results
Inconsistent content publication
Lack of a comprehensive SEO strategy
Over-reliance on traditional marketing methods
Results After Valiant
After implementing our comprehensive content marketing and SEO strategy, EzTrades saw significant improvements in their digital performance:
200% increase in organic website traffic
15 new keyword rankings on the first page of Google
600% boost in time spent on site
50% growth in newsletter sign-ups
80% increase in organic lead generation
Establishment of EzTrades as a thought leader in the online trading community
Enhanced user engagement through regular, valuable content
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