Elite Trader Funding

Jason - Operations Manager at Elite Trader Funding

"Valiant has set the bar extremely high. Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights. It is very impressive and reassuring to know that Ben not only will match the passion, energy, and intensity you have for your brand, but will exceed it and challenge everyone to maintain very high standards when it comes to execution. Look no further for a one-stop shop for all of your marketing needs. Valiant has you covered!"

In the competitive world of prop trading firms, establishing a strong online presence and becoming a trusted source of information is crucial for success. This case study explores how Valiant Marketing Agency transformed EliteTraderFunding's digital footprint through strategic blog writing and SEO optimization, elevating them from relative obscurity to a prominent player in the industry.

Results at a Glance

• Significant increase in organic traffic to blog.elitetraderfunding.com

• Improved search engine rankings for key industry terms

• Enhanced brand visibility and authority in the prop trading niche

• Increased engagement and community growth on Discord

• Higher conversion rates from blog visitors to paying customers

Client Overview

EliteTraderFunding (ETF) is a leading prop trading firm offering funded trading accounts to skilled traders worldwide. With a vision to become a household name alongside industry giants like Robinhood, Webull, and TD Ameritrade, ETF sought to increase its brand reach and establish itself as the premier choice for traders of all levels.

Key Objectives:

• Increase brand reach and exposure

• Stand out in the prop trading firm niche

• Highlight diverse paths for traders

• Boost conversion rates from single digits

• Grow from 5,000 to 20,000 paying customers

• Reduce churn rate

Challenge

Prior to partnering with Valiant, EliteTraderFunding faced several significant challenges in their content marketing efforts:

1. Lack of brand presence in a competitive market

2. Inconsistent and low-quality blog content

3. Poor search engine visibility for key industry terms

4. Ineffective previous marketing agency

5. Overwhelming internal marketing workload

6. Difficulty in communicating unique selling points

These issues were hindering ETF's growth and preventing them from realizing their full potential in the prop trading industry.

Our Process

At Valiant, we believe in tailoring our approach to each client's unique needs. For EliteTraderFunding, we implemented a comprehensive blog writing and SEO strategy that included:

1. Custom Communication: We established a dedicated Slack channel for seamless interaction with the ETF team, ensuring rapid response times and efficient collaboration.

2. White Glove Service: Our approach focused on providing premium, personalized attention to ETF's content needs.

3. Weekly Meetings: Regular check-ins allowed us to stay aligned with ETF's goals and make real-time adjustments to our content strategy.

1. Comprehensive Reporting: We provided detailed analytics and insights to track progress and inform decision-making.

2. On-Demand Consultations: Our team was available for calls whenever ETF needed additional support or guidance.

3. In-House Marketing Team Integration: We positioned ourselves as an extension of ETF's internal team, fully immersing ourselves in their brand and objectives.

4. Value-Added Services: As a demonstration of our commitment, we began development of a complimentary website to further enhance ETF's digital presence.

Blog Content Strategy

We developed a diverse content plan to address various aspects of ETF's business and the prop trading industry:

• 2x per month: Informative and educational content

• 1x per month: Market news and analysis

• 1x per month: ETF-specific updates (stats, news, competitor analysis, policy updates)

Key elements of our content approach:

• Engaging, vlog-style writing to enhance readability and user experience

• Integration of promotional and educational videos throughout blog posts

• Ample use of visuals to illustrate complex concepts

• Consistent mentions and links to ETF's Discord community

• Seamless integration of ETF's offerings into all content, regardless of topic

Results Before Valiant

Prior to engaging Valiant, EliteTraderFunding was struggling with:

• Limited organic traffic to their blog

• Low search engine rankings for important industry keywords

• Inconsistent and low-quality blog content

• Minimal engagement on social media and Discord

• Poor conversion rates from blog visitors to paying customers

• High churn rate among existing customers

Results After Valiant

Through our strategic interventions, EliteTraderFunding experienced a remarkable transformation in their digital presence:

1. Enhanced Brand Visibility:

   • Significant increase in organic traffic to blog.elitetraderfunding.com

   • Improved search engine rankings for key industry terms

2. Improved Content Quality:

   • Consistent publication of high-quality, engaging blog posts

   • Diverse content mix addressing various aspects of prop trading and ETF's offerings

3. Increased Engagement:

   • Growth in ETF's Discord community membership

   • Higher interaction rates on blog posts and social media

4. Better Conversion Rates:

   • Increase in conversion rate from blog visitors to paying customers

   • Reduction in churn rate due to better educated and informed customers

5. Established Thought Leadership:

   • Recognition as a go-to source for prop trading information and insights

   • Increased media mentions and backlinks from industry publications

6. Streamlined Marketing Operations:

   • Alleviation of internal marketing burden through our comprehensive service

   • Implementation of efficient processes for content creation and distribution

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