Profit Insider

Like many content creators in the competitive financial education space, Profit Insider struggled to gain traction on YouTube despite having a strong community presence on other platforms. However, by partnering with Valiant for their long-form video content, they experienced a significant turnaround, notably:

• 10x increase in video views

• 6,000 views on a single video (compared to their usual performance)

• Professionally edited 28-minute video delivered in just 10 days

• Expertly crafted thumbnail design

But the impact didn't stop there. The success of this video content strategy has set the stage for continued growth, including:

• Potential to reach their goal of 25,000 YouTube subscribers within 3 months

• Enhanced brand presence across multiple platforms

• Increased engagement and potential lead generation

Today, we'll share the step-by-step process of how we achieved this, so you can understand how Valiant's approach can transform your content marketing strategy.

Defining the Project's Parameters

The Client, a thriving financial education platform, had already established a strong presence in the trading community. With over 110K Monthly Recurring Revenue (MRR), 1,000s of active members, and an impressive 100,000 Discord members, they had clearly found their niche. However, their YouTube channel, with 6,000 subscribers, was underperforming compared to their other platforms.

Despite offering valuable content such as:

• Weekly Pre-Market Analysis

• Trade Breakdowns / Recaps

• Sentiment Trade Opportunities

• Basic Educational Content

And boasting:

• Over 100 reviews

• 1000+ testimonials from actively paying members

• A low churn rate of 10%

Their YouTube growth had stagnated. The Client approached Valiant with a clear goal: to boost their YouTube subscribers from 6,000 to at least 25,000 within 3 months.

The formula for success:

• 1 Expertly edited long-form video

• 1 Professionally designed thumbnail

• Compelling content showcasing their trading expertise

• A responsive audience hungry for quality financial education

• Valiant's proven video optimization strategy

Implementation of the Video Strategy

Although our client had been producing YouTube content, their editing was non-existent, and their thumbnail creation was subpar. We knew that to achieve their goals, a complete overhaul of their video strategy was necessary.

The Strategy

To elevate The Client's YouTube presence, we developed a comprehensive strategy document. This involved extensive research into their target audience, competitor analysis, and identification of key content themes that would resonate with their viewers.

The Process

1. Client Communication: We prioritized clear and efficient communication, even adapting to the client's preferred method (iMessage) to ensure smooth collaboration.

2. Content Creation: We received raw footage from The Client and set to work transforming it into a polished, engaging 28-minute video.

3. Editing and Animation: Our team applied professional editing techniques and incorporated a significant amount of animation to enhance the viewer experience and emphasize key points.

4. Thumbnail Design: We crafted an eye-catching thumbnail designed to stand out in YouTube search results and suggested videos.

5. Rapid Turnaround: Despite the video's length and complexity, we completed the entire process within 10 days, showcasing our efficiency and dedication.

Breaking Down Our Approach

The Video Content

When crafting the long-form video, we focused on highlighting The Client's expertise while ensuring the content remained engaging throughout its 28-minute duration. We incorporated:

• Clear, concise explanations of complex trading concepts

• Visual aids and animations to illustrate key points

• A structure that maintained viewer interest from start to finish

The Thumbnail

Recognizing the crucial role thumbnails play in attracting clicks, we designed a thumbnail that:

• Clearly conveyed the video's topic

• Used eye-catching graphics and text

• Aligned with The Client's brand identity

• Stood out among competing videos in the same niche

Results & Takeaways

In YouTube content creation, your secret weapons are high-quality content, professional editing, and strategic optimization. By aligning with your brand, creating videos that inform and engage your audience, and optimizing for the platform, you'll see significant improvements in performance.

Using these tactics, The Client's video achieved remarkable success, with a 10x increase in views compared to their usual performance, reaching 6,000 views. This single video has set a new standard for their channel and paved the way for reaching their subscriber goal.

Results Before Valiant:

• Inconsistent view counts

• Low engagement

• Unprofessional thumbnails

• Minimal editing

Results After Valiant:

• 10x increase in video views

• 9,000 views on a single video

• Professional editing and animations

• Eye-catching thumbnail design

• Increased audience engagement

Book a call to learn how we can help your business grow.