Whop

Cameron - CGO of Whop

"Has been awesome working with these guys so far! Great communication and always willing to hop on a call. Only month one but excited for the future!"

This case study delves into our implemented strategies and results centered on email marketing for Whop.com, from 2022 to present. Whop operates as a B2B and B2C entity, specializing in providing a platform for digital products and communities.

Similar to many businesses navigating the challenges of a competitive digital landscape, Whop faced difficulties with their email marketing efforts. However, by partnering with Valiant, they were able to dramatically improve their email marketing performance, yielding significant outcomes, notably:

• Over 200k+ in revenue generated for Whop companies

Defining the Project's Parameters

Like many growing platforms, Whop struggled with ineffective email marketing. They approached us to boost engagement and conversions for their account management program, which includes over 25 top companies on their platform. Despite having a robust platform and high-quality digital products, they lacked a clear, effective email marketing strategy, hindering their growth potential.

So, we produced a solution to drive engagement and results.

The formula:

• Custom-designed email templates for each company

• Compelling email copy

• Optimized send times

• Proper mail authentication and warming practices

• Strategic split testing and load balancing

Client Overview

Whop.com is a leading platform for digital products and communities. Founded with a focus on reselling and sneaker bot marketplaces, Whop has since expanded to become a comprehensive marketplace for various digital products and services.

The Challenge

Prior to partnering with Valiant, Whop's email marketing efforts were falling short:

• The previous email marketing administrator consistently missed deadlines

• Communication with companies was poor

• Results were negligible

• There was a lack of expertise and strategic approach to email marketing

These issues were hindering Whop's ability to effectively engage with their user base and promote the products and communities on their platform.

Our Process

1. Leveraging Past Relationships: Having previously worked with Whop in 2022, we had established a strong rapport with the owner, Cameron. This existing relationship paved the way for our reengagement.

2. Initial Engagement: After being recommended by one of our top clients, we were introduced to Whop admin Ethan. We quickly established a strong working relationship and agreed on an initial set of companies for which we'd handle email marketing.

3. Strategic Planning: We created a detailed plan with Ethan, which was later refined through close collaboration with another account manager, Ike.

4. Scaling Up: Our partnership grew from managing email marketing for just 4 companies to over 25 top companies in Whop's account management program.

5. Custom Design and Strategy: Our email marketing experts, Killian and Sean, meticulously built a vast library of custom-designed email templates for each Whop company within the account management program.

6. Comprehensive Management: We took charge of all aspects of email marketing, including:

   • Account setup

   • Mail authentication practices

   • Email design

   • Copywriting

   • Campaign scheduling and sending

   • Mail warming and postmaster setup

   • Split testing

   • Load balancing send-outs

   • Setting up mail automations and journeys

Results Before Valiant

Prior to our involvement, Whop's email marketing efforts were underperforming:

• Very low open rates

• Poor click-through rates

• Missed deadlines

• Inconsistent branding and design

Results After Valiant

After implementing our comprehensive email marketing strategy, Whop saw dramatic improvements:

• 200k+ revenue generated

• 10k+ signups generated

These results were achieved across the 25+ companies we manage within Whop's account management program.

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