Mcbets
This case study explores how Valiant transformed McBets' social media presence, particularly on TikTok, resulting in significant view counts and improved brand visibility.
Results at a Glance
Over 100,000 views generated on TikTok
Increased subscriber count to 950 (over 170 per day)
Boosted Monthly Recurring Revenue (MRR) to around $42,000, with a goal of reaching $50,000
Client Overview
McBets is a sports betting information service that provides exclusive plays, lotto-style tickets, and builder parlays to its subscribers. They offer a community-first approach with features such as Sunday boxpool giveaways, player props cash giveaways, and transparent player sheets. Their all-in-one sports betting Discord covers a wide range of sports, including MLB, NBA, NFL, NHL, UFC, PGA, soccer, and more.
Challenge
Prior to engaging Valiant, McBets was relying solely on organic Twitter and TikTok content. While they were getting views on their TikTok videos, they struggled with:
Low conversion rates from views to subscriptions
Subpar video editing quality
Inconsistent brand visuals
Limited reach across other social media platforms
Our Process
Valiant developed a comprehensive strategy to address McBets' challenges:
Content Diversification: We implemented a multi-faceted content strategy including:
Long odds play videos (7x per week)
Prop or moneyline of the day videos (4x per week)
Promotional videos (1x per week)
Video Optimization: We improved the video editing quality and introduced a more authentic talking style to increase engagement.
Branding Consistency: We ensured all content adhered to McBets' brand guidelines for a cohesive visual identity.
Call-to-Action (CTA) Integration: We incorporated natural, non-abrupt CTAs to drive Discord signups without being overly promotional.
Content Focus: We refined each video to be concise and focused on a specific theme or topic.
Results Before Valiant
Before partnering with Valiant, McBets was experiencing:
Inconsistent view counts on TikTok
Low conversion rates from views to subscriptions
Limited growth in Discord members
Stagnant MRR
BEFORE:
AFTER:
Results After Valiant
After implementing Valiant's strategy, McBets saw significant improvements:
TikTok Performance:
Over 100,000 views generated across multiple videos
Subscriber Growth:
Reached 950 subscribers
Averaging over 170 new subscribers per day
Revenue Increase:
MRR grew to $42,000
On track to reach the goal of $50,000 MRR
Engagement Boost:
Increased comments and interactions on TikTok videos
Higher engagement rates in the Discord community
Brand Awareness:
Improved brand recognition across social media platforms
Consistent visual identity leading to better brand recall
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