Lush Picks

This case study delves into our strategies and results for Lush Picks, a sports betting information service. We'll explore how Valiant transformed their social media presence, particularly on Instagram, resulting in significant view counts and improved brand visibility.

Results at a Glance

• Nearly 2 million views on a single Instagram video

• Increased membership from 50 to a projected 120 over 3 months

• Boosted Monthly Recurring Revenue (MRR) from $5,000 with potential for significant growth

Client Overview

Lush Picks is a sports betting information service that provides in-depth stats with full explanations for Fanduel, Draftkings, Bet365, and BetMGM. They cover NBA, MLB, NFL, UFC, and Soccer, offering tips and tricks to stay consistently profitable. Their unique selling points include:

• Consistent profit for 3 months straight

• 24/7 1-on-1 help from cappers to create personalized betting slips

• Research by knowledgeable cappers

• A community-focused approach with a group chat for like-minded bettors

• Personalized service with direct help from the owners

Challenge

Prior to engaging Valiant, Lush Picks was struggling with several issues:

1. Low conversion rates from views to subscriptions

2. Poor view counts on their content

3. Limited Monthly Recurring Revenue (MRR) of only $5,000

4. Lack of brand awareness and perceived value

5. Inconsistent content strategy across social media platforms

Our Process

Valiant developed a comprehensive strategy to address Lush Picks' challenges:

1. Content Diversification: We implemented a multi-faceted content strategy including:

   • 30 short-form videos per month across TikTok, Instagram Reels, and YouTube Shorts

   • Weekly meme videos from Tony and Christian

   • Recap and free pick videos featuring Tony

2. Video Optimization: We improved the video quality by:

   • Incorporating more visual elements (game clips, screenshots of Discord, etc.)

   • Adding auto-generated word-by-word captions

   • Including background music and sound effects

3. Branding Consistency: We ensured all content adhered to Lush Picks' brand guidelines for a cohesive visual identity.

4. Call-to-Action (CTA) Integration: We implemented A/B testing for CTAs, comparing direct Whop links/discount codes vs. free Discord access.

5. Community Building: We focused on highlighting member success and mentioning the Discord community more frequently in content.

Results Before Valiant

Before partnering with Valiant, Lush Picks was experiencing:

• Inconsistent view counts on Instagram and other platforms

• Low conversion rates from views to subscriptions

• Limited membership of only 50 members

• Stagnant MRR of $5,000

• Lack of perceived value and brand recognition

BEFORE:

AFTER:

Results After Valiant

After implementing Valiant's strategy, Lush Picks saw significant improvements:

1. Instagram Performance:

   • One video garnered almost 2 million views: https://www.instagram.com/reel/C9op78nO95e/
   • Consistent growth in followers and engagement

   • Example: https://www.instagram.com/lush.picks
2. Membership Growth:

   • Projected to reach 120 members over the next 3 months

   • Steady increase in new sign-ups

3. Revenue Increase:

   • Potential for significant MRR growth beyond the initial $5,000

4. Brand Perception:

   • Improved perception as a consistent and reliable group

   • Increased recognition as a success-driven and focused service

5. Content Engagement:

   • Higher view counts across all platforms (TikTok, Instagram Reels, YouTube Shorts)

   • Increased interaction and community participation in the Discord

Christian Eldon - Founder of Lush Picks

"My partner and I have been working with valiant since about July, we first decided to hire them because the workload of the marketing side of our business because too much for us. When we first started working together it felt almost like a pilot to their services, it felt like we were getting the basics but not really everything we wanted, it felt like every day the valiant team was adding and removing team members which made it really hard to get a system working. After sticking with them for a few months it seemed like they were getting their stuff together, the team was becoming more reliable and permanent. Valiants editor Nilo ended up working for us every day which led to us being able to set up a system. As of right now I'm satisfied with Valiants services and I can see it getting better from here"

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