# Elite Trader Funding

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This case study delves into our implemented strategies and results centered on website creation and optimization for our client, Elite Trader Funding (ETF). Our efforts not only enhanced their brand image but also significantly boosted their conversion rates and customer base.

### Jason - <mark style="color:green;">Operations Manager at Elite Trader Funding</mark>     <img src="https://4004122468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFXFd4cFiGqDqbhfRcZ32%2Fuploads%2FZ0oa6wU4zQXPhsQVeTHD%2Fimage.png?alt=media&#x26;token=97e1991b-a5ea-47f7-a665-4909a0d514cf" alt="" data-size="line">

> "Valiant has set the bar extremely high. Ben and his team have gone above and beyond to take such phenomenal care of our brand and elevating it to greater heights. It is very impressive and reassuring to know that Ben not only will match the passion, energy, and intensity you have for your brand, but will exceed it and challenge everyone to maintain very high standards when it comes to execution. Look no further for a one-stop shop for all of your marketing needs. Valiant has you covered!"

### **Defining the Project's Parameters**

Elite Trader Funding, a premium prop trading firm, approached us with clear objectives:

* Increase brand reach and exposure
* Stand out and become a household name in the trading industry
* Highlight their numerous paths for traders
* Increase conversion rate from single digits
* Boost repeat customers
* Grow to 20,000 paying customers
* Reduce churn rate (currently 8-20%)

Our solution: A comprehensive website redesign and optimization strategy tailored to position ETF as the premier company for traders.

The formula:

* 1 Sleek, modern main website
* 1 SEO-optimized blog site
* Compelling visuals and content
* User-friendly interface
* Conversion-focused design elements

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### **Client Overview**

Elite Trader Funding offers a wide array of services for traders:

* Multiple evaluation paths (1 Step, Fast Track)
* Funded accounts with monthly subscription options
* Support for various trading platforms (TradingView, NinjaTrader, Rithmic, Tradovate)
* Strong Discord community
* Upcoming trading competition

ETF positions itself as a premium brand in the prop trading space, aiming to be seen as the Rolex or Mercedes of trading firms.

### **Challenge**

Despite their comprehensive offerings, ETF faced several challenges in the competitive prop trading marketplace:

1. Limited brand recognition compared to household names like Robinhood or TD Ameritrade
2. Low conversion rate from website traffic to purchases
3. High churn rate among existing customers
4. Need to differentiate from five main competitors in the prop firm niche
5. Desire to appeal to a global audience while navigating country restrictions

### **Our Process**

To address these challenges, we implemented a multi-faceted approach:

#### **1. Brand Identity Refinement**

We honed ETF's brand identity to embody trustworthiness, toughness, fairness, and premium quality. We implemented a sleek black, white, gray, and green color scheme across all digital assets.

<figure><img src="https://4004122468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFXFd4cFiGqDqbhfRcZ32%2Fuploads%2FmSPRvaptnslZynNchtsQ%2Fcasestudy.webp?alt=media&#x26;token=ae891cb7-681b-416a-973a-e888e61d4c0d" alt=""><figcaption></figcaption></figure>

#### **2. Blog Creation and SEO Strategy**

We developed a WordPress-based blog with:

* Categories for Market News, Education, ETF Updates, and Trading Psychology
* SEO-optimized content to drive organic traffic
* Strategic placement of promotional content and email capture forms

<figure><img src="https://4004122468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFXFd4cFiGqDqbhfRcZ32%2Fuploads%2F12RxdGMexwUNbUYeFskv%2Fimage.png?alt=media&#x26;token=7eb05db8-796b-43bf-98b0-f4e3a616c795" alt=""><figcaption></figcaption></figure>

### **Results Before Valiant**

Prior to engaging with Valiant, ETF's online presence was limited:

* Single-digit conversion rate from traffic to purchase
* 8-20% churn rate
* Limited brand recognition in the prop trading space

### **Results After Valiant**

Our website redesign and optimization campaign for ETF yielded impressive results:

* **Significant increase in conversion rate** from single digits to 25%.
* **Reduction in website churn rate.**
* Improved brand recognition and positioning as a premium prop trading firm
* Increased organic traffic through SEO-optimized blog content
* Higher engagement rates on the website, with visitors spending more time exploring offerings



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